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Merch Matron of the Arts Cap
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Matron of the Arts Cap

$33.00

Rep the feminist revolution in art collecting by rocking this hat with custom embroidery.

Let's talk matronage. Our language is riddled with gendered words—one of them? “Patronage”, coming from the latin for “father”, implies a (male) parental role for artists and creative projects, one that supports by providing (if we are to assume conventional gender roles are at work in this etymology).

But what about Matronage? Matronage is a different approach to collecting and supporting artists—one that focuses more on caring for an artist’s well being long term. Because in order to get women artists the respect and recognition that male artists get, we need to change the system of support. We can’t just swap male artists for female and non-binary artists to change the status quo—we have to change the fundamentals of collecting to support artists in all phases of life (parenthood included!), lulls and periods of growth and experimentation, etc etc.

So that’s what Matronage is— a new way of collecting.



• 100% cotton twill
• Unstructured, six-panel, low-profile
• Pre-curved visor
• Champion-branded inside seam tape
• Embroidered "C" on back left panel
• Tri-glide buckle closure
• Blank product sourced from China



This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Quantity:
Add To Cart

Rep the feminist revolution in art collecting by rocking this hat with custom embroidery.

Let's talk matronage. Our language is riddled with gendered words—one of them? “Patronage”, coming from the latin for “father”, implies a (male) parental role for artists and creative projects, one that supports by providing (if we are to assume conventional gender roles are at work in this etymology).

But what about Matronage? Matronage is a different approach to collecting and supporting artists—one that focuses more on caring for an artist’s well being long term. Because in order to get women artists the respect and recognition that male artists get, we need to change the system of support. We can’t just swap male artists for female and non-binary artists to change the status quo—we have to change the fundamentals of collecting to support artists in all phases of life (parenthood included!), lulls and periods of growth and experimentation, etc etc.

So that’s what Matronage is— a new way of collecting.



• 100% cotton twill
• Unstructured, six-panel, low-profile
• Pre-curved visor
• Champion-branded inside seam tape
• Embroidered "C" on back left panel
• Tri-glide buckle closure
• Blank product sourced from China



This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Rep the feminist revolution in art collecting by rocking this hat with custom embroidery.

Let's talk matronage. Our language is riddled with gendered words—one of them? “Patronage”, coming from the latin for “father”, implies a (male) parental role for artists and creative projects, one that supports by providing (if we are to assume conventional gender roles are at work in this etymology).

But what about Matronage? Matronage is a different approach to collecting and supporting artists—one that focuses more on caring for an artist’s well being long term. Because in order to get women artists the respect and recognition that male artists get, we need to change the system of support. We can’t just swap male artists for female and non-binary artists to change the status quo—we have to change the fundamentals of collecting to support artists in all phases of life (parenthood included!), lulls and periods of growth and experimentation, etc etc.

So that’s what Matronage is— a new way of collecting.



• 100% cotton twill
• Unstructured, six-panel, low-profile
• Pre-curved visor
• Champion-branded inside seam tape
• Embroidered "C" on back left panel
• Tri-glide buckle closure
• Blank product sourced from China



This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

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Less Than Half is a movement-driven organization dedicated to reshaping the art world through education, advocacy, and community action.

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Have you heard about our Less Than Half Approved Gallery program?

Through this initiative, we celebrate art galleries that represent 50% or more women or non binary artists on their roster. 

Cornelia says, “If you want women in the halls, you
We were honored to be mentioned in @observer as one of the highlights of @futurefairs this year. 

Elisa Carollo writes, “Female artists and narratives dominate the fair this year, complemented by the talk series, Matronage Salon by Less Than H
We have a lot to share from Future Fair 2025 but we’ll start with this...

Our 3 biggest takeaways from @futurefairs: 

1. Invest in women when they’re unproven. 
Be the collector who proves their worth! True championing means investing f
Where in the world is Cornelia this week?

She has marched into the UN(!!) and is speaking about Matronage to anyone who will listen.

Who can we count on to march with her?

Cornelia says, “follow me”

follow on instagram

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