Join a new generation of women collectors shaping the art world’s future.
Learn to collect art by women artists with confidence, community, and purpose
15%
of museum collections in the US feature work by women artists.
3%
of items for sale at art auctions are created by women.
70%
of MFA graduates are women, yet they remain underrepresented in the art world.
Less Than Half was founded to address a critical gap in the art world: the absence of a community where culturally-engaged women could learn, connect, and advocate for the recognition of women artists. Despite centuries of contributions, women artists have often been overshadowed, underrepresented, and overlooked. Less Than Half emerged as a response to this inequity, fostering a collective dedicated to amplifying their voices and ensuring that their art is seen, valued, and celebrated. This platform empowers women to navigate the art world with confidence, intention and impact, building a future where women’s creative legacies thrive.
Less Than Half is on a mission to educate cultuerally engaged women to champion gender equity in the art world by making art collecting accessible and impactful. We inspire and guide women to support and invest in women artists, creating a collective of advocates who leverage financial acumen and intentional, impact-driven investments to reshape the art world.
Hall W. Rockefeller is the founder of Less Than Half. She is a writer and advocate for women artists. Hall holds a BA from Yale and an MA from the Courtauld Institute, both in art history.
