For generations, women artists have been overlooked, undervalued, and under-collected. Together, we can change that.
Join the Matronage Movement and learn to collect art by women artists.
Essentials Membership re-opens in September.
Despite centuries of contributions to art history and culture, women artists remain systematically overshadowed, underrepresented, and under-collected.
Less Than Half is a membership community for women who refuse to accept the status quo.
We equip culturally curious women with the knowledge, confidence, and connections to collect art by women with purpose and personal meaning—empowering them to trust their eye, make informed decisions, and use their collecting power to help shape a more equitable art world.
Through expert-led education, curated events and VIP art walks, unparalleled access to artists and leading art-world professionals, and a community of women who share our mission, we are building a new generation of collectors—and a new model of patronage.
This is the Matronage Movement.
Women collectors are poised—both financially and culturally—
to change the art world for the better.
We give women the knowledge, confidence, and tools to do just that.
NOUN
A woman who holistically supports the work and careers of women artists, thinking beyond just the instant of commercial exchange, but also considers a woman artist's long term well being, both professionally and personally.
LEARNDemystify the art world
Learn the history and art of collecting through our online curriculum and on-demand resources led by founder Hall W. Rockefeller alongside art industry experts.
COLLECTBuy with Confidence
Start or grow your own collection of art by women artists with expert guidance, insider access, and confidence in every acquisition. Gain insider access to emerging and
established artists.
CONNECTFind your art people
Join a vibrant network of collectors, artists, and new art friends across the world. Share your acquisitions with like-minded art appreciators.
“What’s the best thing about Less Than Half? Having a group of women where I can be like “is this normal?!” from stupid questions to thinking creatively about art as an asset class not only for enhancing your own wealth, but enhancing community wealth, however you define that.”
- K.D.
LTH Matron of the Arts
Emerging level
“I came back from my first Less Than Half Event feeling super inspired. I looked around my apartment and said, wow, there’s a lot of dudes in here. I consider myself a pretty like hardcore supporter of women in so many facets of my life, especially in my career. To look around and see what was around me and realize that wasn't necessarily who I was giving those dollars to, just really opened my eyes to it. It’s just been an awesome journey getting to learn from Hall and everyone involved. Being a matron makes you just look at things with that different lens.”
-J.F.
LTH Matron of the Arts
Emerging level
I’ve been introduced to accessible entry points and started building my collection with pieces under $5k. I didn’t know that was possible!”
- M.B.
LTH Matron of the Arts
Essentials Level
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