Join the Matronage Movement
Become part of a community that champions women artists, enriches your journey as an investor and collector, and creates meaningful connections in the art world.
What It Means to Be A Matron of the Arts
Matrons are a bright mosaic, young and old, draped in black, bright yellow, sweat pants, or designer suits. They bring with them a tapestry of life experiences and stories, bound by a shared spark to shape a more equitable art world—breathing life into the legacies of women artists, past and present.
Being a Matron has no association with age or outdated stereotypes; it’s a title of activation and purpose. Just like a Patron, a Matron can be anyone who appreciates art and engages actively with culture.
Anyone is welcome to become a Matron of the Arts—regardless of gender or age—by embracing the role of advocate, supporter, and champion for women artists, joining a movement dedicated to creating a more equitable art world.
You’re Here Because You’re Ready to Create Change, Right?
I didn’t step out of the painting in 1583 just to sit here and watch women get left out of the art conversation again and again. I’m ready to engage. I’m ready to change things. And I want you to join me.
MEMBERSHIP TIERS
We offer membership tiers for every type of culturally-engaged woman. Pay yearly or monthly.
Starter
Ideal for individuals new to the art and financial education world who are interested in exploring what Less Than Half offers.
This is the tier for you if you: just realized who Artemisia Gentileschi is and you want to know why it took you so long.
$75 / year or paid monthly
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Join the LTH Substack with updates and insights.
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Invitations to member-only virtual events and webinars.
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10% discount on workshops and online courses and merchandise
ESSENTIALs
$360 / year or paid monthly
Designed for enthusiasts who want more in-depth access to educational resources and events. Includes all Starter benefits.
This is the tier for you if you: are keen, but clueless to know about how to buy a work at auction (are those paddle things for real?)
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Monthly Q&A sessions with experts in art and finance.
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Access to a members-only online community forum.
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15% discount on workshops, online courses, and event tickets and merchandise
CORNELIA’S CIRCLE
$150/month or $1200/year
For aspiring and established collectors and investors seeking personalized guidance and exclusive opportunities. Includes all Essential benefits.
This tier is for you if you: want to learn the art market ropes (and occasionally want to share a glass of wine) with other women.
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Invitations to monthly meet ups to look at art in galleries, museums, and artist studios
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Twice monthly office hours to ask art market advice and questions of our founder, Hall
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20% discount on all events, workshops, and courses.
MATRONAGE CIRCLE
$250 / month or $2400/year
Tailored for high-net-worth individuals and dedicated art collectors looking for premier access and networking. Includes all Cornelia’s Circle benefits.
This tier is for you if you: have ever said “I might buy male artists, but I *collect* women artists.”
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Access to 1-on-1 art market advice and intros to the LTH network of vetted arts professionals
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Access to exclusive, invite-only collector events and networking opportunities.
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Sterling silver beaded Less Than Half/ More Than Enough pin designed and made by Rebecca Peebles
REPRESENTING A CORPORATION?
We have packages available for companies that want to support gender equity in the arts and provide exclusive benefits to their employees or clients.
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“Hall’s writing and thoughts on exhibitions and artists were a draw!”
— LTH Matron of the Arts
Frequently asked questions
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Definitely! If you enjoy a trip to your local museum but aren’t sure how to take your interest further, Less Than Half is perfect for you. Our resources and community are designed to guide curious minds, offering tools to deepen your understanding of women artists and navigate the art world with confidence. You don’t need to be an expert—just bring your curiosity and passion for culture discovery!
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Memberships can be paid for on a monthly basis, or yearly. Plans renew automatically at the end of each year. Subscriptions can be cancelled at the end of the year period.
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The Less Than Half Matrons of the Arts is a good fit for anyone hoping to learn about how the art market works or is looking to be a part of a community that uses its influence to elevate the profile of women artists. It is not a networking community for the professional advancement of artists.
MATRON OF THE YEAR AWARDS
Each year, Less Than Half honors two women with the "Matron of the Year Award"- one to a young collector new to supporting women, and another to an established Matron of the Arts. The awards are presented annually during Miami Art Week.
2024 matrons of the year winners
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Lucy Liu
Lucy Liu is the co-founder of Loft 121, a pop-up gallery with the aim of curating unexpected exhibitions in alternative spaces for emerging and under-recognized
artists. She graduated with her BA in Art History and Anthropology from Yale University in 2021 and her MA in Arts Administration from Columbia University in 2023. -
Mary Kemper Wolf
Mary Kemper Wolf is the founder of ARTLIAISE, which connects businesses with artists for impact-driven projects. Since 2013, she’s chaired the Kemper Museum board, serves on the American Jazz Museum board, and holds roles in Kansas City’s public art and Open Spaces Festival committees. She is the co-funder of SEEN, Artadia’s art prize for women.
ROCK OUT WITH CORNELIA
A curated collection of inspiring anthems to energize your day. Whether you’re advocating for change, celebrating progress, or simply enjoying the moment, these tracks are the perfect soundtrack for Matrons.
Cornelia says, “dress like a matron of the arts”
