Week 4: Approaching the seller 

For many this is the hardest part of the process. “If you have to ask the price you can't afford it,”  right?  You don't want to seem like a rube, you want to appear like you know what you're talking about, and you certainly don't want to embarrass yourself. This unit will walk you through protocols, scripts, and general etiquette around approaching a seller — whether they are a gallerist or the artist herself.