In a panel titled Matrons, Women in Art Fair brings together art world powerhouses, Hall Rockefeller, Rachel Verghis, and Virginia Damtsa to explore what patronage looks like when led by women, and for women. In a market where rising prices can make art feel out of reach, they will discuss how collecting, at any scale, remains a powerful way to engage with culture and drive change. From funding exhibitions to building collections with purpose, this conversation will dive into the motivations, strategies, and challenges behind being a modern matron of the arts, answering questions about what sustainable, feminist patronage looks like today and how investing in art is becoming a meaningful avenue for women to build cultural and financial legacy.