LESS THAN HALF helps culturally curious women find meaning in art
by teaching them how to collect and support women artists
Recover and celebrate women artists from art history and the present with our education and advisory services
I want to…
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LEARN ABOUT WOMEN ARTISTS
From how to see to the history of women artists, take a digital course from Less Than Half.
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COLLECT WOMEN ARTISTS
Join the Collectors Circle and become a matron of the arts! Learn how to support women artists.
Women Artists By the numbers
Why we do what we do
If someone told you you could invest in Amazon at the price it was 20 years ago, would you?
Of course you would.
So why aren’t you collecting women artists?
Get in on the ground floor.
Hi, I’m Hall W. Rockefeller,
the founder of Less Than Half
I started Less Than Half because for me, encountering a new woman artist, seeing the breadth and depth of her work—it thrills me at a cellular level.
I want you to experience that.
The heart palpitations I feel when I crack open a new artist biography or walk into an exhibition of an artist I’ve never heard of.
That feeling of “How did I miss this? How is there this whole universe that I didn’t know existed?”
Whether reading my Substack, where you can learn about and discuss the work of women artists, or in teaching you to collect their work, Less Than Half is here to help you find those butterflies.
What People Are Saying
“I have an art degree and loved taking art history classes. I (embarrassingly) never noticed that I wasn’t even learning about women in those classes, so the things I’ve learned from Hall have been invigorating, inspiring and exciting. I always picture the emoji with the exploding head when I learn something from her!!”
-A Less Than Half reader