Less Than Half is dedicated to bringing more women into the art world— as art enthusiasts, connoisseuses, and collectors

through online courses, memberships, and advisory

that meet the art lover where she is— whether that’s at a loss for how to look at art, fuzzy on the timeline of art history, or intimidated by entering the art market.


Art education & Advisory Services

from Less Than Half

Image of Hall Rockefeller standing speaking into a microphone about women artists

MATRONAGE CURRICULUM

From learning how to see (aka “visual literacy”) to understanding the history of women in art history, Less Than Half will guide you through the steps it takes to make art an enriching part of your every day life with digital, self-paced courses.

LTH COLLECToRS CIRCLE

Join the Less Than Half Salon’s Collectors Circle, where you will join other aspiring women collectors at the same stage as you are (that is, beginner!). Monthly events with art world professionals, resource library, and other collecting guidance to get you started navigating the art world with confidence.

Questions? Email me at hall@lessthanhalf.org

HI, I’m Hall

Did I not introduce myself? Rude!

I’m here to teach you about how to begin what I hope will be a lifelong love of collecting art and supporting women artists.

But why do I have the credentials?

Well, I’ve spent the past seven years building a network within the art world—everyone from artists to gallerists, auction house specialists to collectors and curators with a focus on women. As for art history chops, I have a Bachelor’s degree (from Yale) and a Master’s degree (from the Courtauld Institute) on the subject.

But not only that—I practice what I preach! I collect art by women. I’ve bought work I love directly from artists, galleries, and auction houses for prices no one would balk at. In terms of investing, I’ve bought work that’s doubled in value, and I’ve bought work that is worth nothing more than the canvas it’s painted on. (But of course it’s worth a whole lot more than that to me!)

Living with art has changed my life, and I want it to change yours. Let me help make that happen.

Have a question? Don’t hesitate to contact me at hall@lessthanhalf.org.

Watch me talk about navigating the art world as a new collector at NADA’s May 2022 fair

 Are you a corporate?

Book me for a talk on investing in women artists here.

national arts club